Cathay Pacific

San Francisco A350 launch
The airline was introducing a state-of-the-art aircraft for its San Francisco to Hong Kong route. In this market, our clients felt that environmentally conscious business travelers in San Francisco and Silicon Valley made up a large portion of their customers headed to Hong Kong. So I worked with art director Harvey Lee to create a banner and OOH campaign that targeted our audience online and at bus shelters around the city where they were most likely to commute to work.
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Washington, DC A350 launch banners
New route. New plane. New opportunity. Cathay Pacific was launching the first and only nonstop from Dulles International to Hong Kong. It would be the longest flight in Cathay's global network. We needed to introduce the brand to a market in which it had low brand awareness, and highlight the new plane and award-winning service that could get them to Asia faster and in more comfort than any other airline.