Intel
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I wrote a lot of content for Intel. Pages and pages of it appeared on intel.com. But our clients felt like not enough of their colleagues across the organization took advantage of the site to promote products, inform visitors and engage customers and partners. So art director Brian Wood and I created this internal piece for the "Intel shuttle." That way we could get the attention of fellow Intel employees who flew between main hubs in Silicon Valley, Arizona and Hillsboro, Oregon. We hired an illustrator to recreate typical safety insert visuals, then we rewrote the messaging for our needs. We even translated the fine print into Spanish and Pig Latin to keep it interesting.
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Intel Sparky Award: Entry video Each year, Intel recognized the good work of its agency partners by handing out Sparky awards to the best work in various categories. I was asked to create a video that highlighted the Intel Product Finder app that MRM had created. With just a few days and a small stock video budget to work from, I built a script around a statistic that stood out to me. And that was that a typical user spent nearly two minutes engaged with the Product Finder. Next, I began shooting microwaves and Hot Pockets on my iPhone. |
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Intel Tick-Tock Model This was my first assignment at MRM San Francisco. Intel wanted a new page on intel.com to explain the history and strategy behind their microprocessor advancements. Intel liked the finished page so much, they decided to use the content as a basis for print ads. |
Intel Gaming
PC gamers are a special bunch. They tend to be more serious than console gamers, and they tweak their machines to get maximum processing and graphics power out of what they have. To show them what Intel could offer their gaming experience, I had to speak their language.
