RUSSELL DUREN
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Email journeys
I've done plenty of CRM work in my career. Here's an email journey I did recently for Verizon targeting decision-makers in the media and entertainment industry. It was part of a nurture campaign highlighting the increasing threats to intellectual property and the Verizon cybersecurity solutions to combat them.
Body of emails 
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Subject lines and preheaders in this journey

SL; Intellectual property is under attack.
PH: Learn how to keep yours safe.

SL: Spoiler alert. You may be a target.
PH: Know the threats to your intellectual property.

SL: Keep original content under your control.
PH: Discover Managed Detection and Response.

SL: Bad actors want good material. Yours.
PH: Stop the theft of digital media and data.

SL: What's your defense for proprietary content?
PH: Get smart about phishing and other threats.

SL: Some threats deserve an encore.
PH: Replay our 2021 data breach webinar.

SL: Keep breaches at bay, [Customer].
PH: See which ones pose the biggest threat.

SL: It's time to prioritize content security.
PH: Your digital transformation may depend on it.

SL: Is intellectual property safe on mobile devices?
PH: See what mobile security experts say.

SL: Original ideas need ongoing protection.
PH: Get it with Verizon Cyber Risk Monitoring.

SL: Put extra intelligence behind your ideas.
PH: Stay in front of cyberthreats.

SL: Does your security think ahead?
PH: We can help you predict threats intelligently.

SL: [Customer], identify cyberthreats early.
PH: Take smart steps to protect intellectual property.

SL: Make threats seem dumb by comparison.
PH: Get Verizon Threat Intelligence Services.

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