Visa
Visa Marketing Solutions Toolkit
Visa wanted quick and easy creative that member banks could customize and use to promote a range of cardholder benefits in statement inserts. Buckslips, we called them. Not the sort of project that creative teams fight to get on, but art director Beth Loudenberg and I approached them like a series of mini print ads.
In addition to various buckslips, we created a playbook that showed banks how to use them. They could pick up whatever creative they wanted, and we picked up a Beacon Award for the work.
Visa wanted quick and easy creative that member banks could customize and use to promote a range of cardholder benefits in statement inserts. Buckslips, we called them. Not the sort of project that creative teams fight to get on, but art director Beth Loudenberg and I approached them like a series of mini print ads.
In addition to various buckslips, we created a playbook that showed banks how to use them. They could pick up whatever creative they wanted, and we picked up a Beacon Award for the work.
Visa National Treasure Promotion
When Visa did a big national promotion, they inevitably wanted a series of "you could win" posters at the point of sale. Our team did plenty of those. But the National Treasure movie tie-in offered a chance to do something different when our clients asked us to incorporate the promotion into their college marketing efforts. So I worked with art director Eric von Pingel to create these door hangers. They engaged our audience with an instant-win game, while also leaving students with a piece they would want to hold onto and use.
When Visa did a big national promotion, they inevitably wanted a series of "you could win" posters at the point of sale. Our team did plenty of those. But the National Treasure movie tie-in offered a chance to do something different when our clients asked us to incorporate the promotion into their college marketing efforts. So I worked with art director Eric von Pingel to create these door hangers. They engaged our audience with an instant-win game, while also leaving students with a piece they would want to hold onto and use.
Trade Ad: Visa Purchasing Card
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