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Walmart
Walmart was making a strategic shift to smaller, local stores with the introduction of Walmart Express locations. I worked with art director Brian Wood to create a series of dimensional direct mail pieces to drive awareness of grand openings. We wanted to provide unique, impactful engagement in direct mail, while also connecting the physical pieces to digital platforms that further motivate changes in shopping behavior. |
Mailer 1
Mailer 2
Mailer 3
